“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy
I’ve been saying this forever. I’d love to see a high fashion catwalk show where the models are styled wearing regular (beat-up) Nikes or Levi’s, you know, like how they would IRL. Vetements hinted at it in its collabs-r-us runway show, but I’m talking about a more authentic take that I know many people would want to buy into.
WORDS: Disneyrollergirl/Navaz Batliwalla
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