Adrian Joffe

Can Dover Street Parfums Market reinvent beauty retail?



Dover Street Parfums Market 11 Bis Rue Elzevir 75003 Paris

I was in Paris for a couple of days this week but I just missed the new opening from the Dover Street Market clan. I’m back again on Friday though so I’m planning to pop in to Dover Street Parfums Market, the new outpost that focuses solely on beauty. I feel it’s a good time for an entirely new beauty concept store and who better to orchestrate it than Rei and Adrian, with the help of Sarah Andelman (of Colette fame)?

“I want to find the equivalents of Simone Rocha and Craig Green in the beauty business,” says Dover Street Market CEO Adrian Joffe (more…)

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Coming soon: Honey F***ing Dijon X Dover Street Market



Honey Dijon by Benjamin Huseby

Is Adrian Joffe a secret clubber? I love the idea of him letting off steam at Berghain, perhaps togged out in a combo of Rick, Raf and Comme. And now he can wear the merch of one of his (and my) favourite DJs, Honey Dijon. (more…)

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Quote of the day: Adrian Joffe on ‘see now, buy now’



Comme des Garcon's Adrian Joffe by Thomas Lohr
“I’m not at all excited. It’s an unimaginative marketing idea that will, if anything, kill off retail even quicker. It smacks a bit of totalitarianism. I feel it takes away the freedom of the buyer and herds the consumer even more into what is supposed to be hot and enforces the idea that instantaneousness is the new paradise. Individuality and choice are reduced. Where is the suspense, the patience, the surprise, the happy accidents? Where is the art, where is the risk, and where is the space for creation to flourish in the see-now-buy-now mind-set?”
Adrian Joffe nails it, Vogue

IMAGE: Thomas Lohr

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