Business of fashion

Canape-watch at the Beth Ditto for Evans party

You can’t fail to have noticed that Beth Ditto has designed a range for Evans. It lauches next week but the PR machine kicked in last week with an unveiling to press and bloggers, followed by last night’s fash bash at Sketch. A fabulous feast was laid on, comprising bowls of rich risotto, plentiful chicken skewers and my favourite, the super-sized posh burgers. Forget what you’ve heard about fashion people not eating, these went down a storm. As did the vodka Russians. Oh, the clothes were nice too, sported by a bevvy of Beth-esque beauties.

I didn’t manage to clap eyes on the Ditto or the Moss as they were mostly hiding in the VIP room but I did get quite close to Sir Philip Green – if only because his people turfed me and my buddies off our chaise so he could sit there. I don’t know if the rumour’s true that he regularly throws samples out of Arcadia’s windows in a fit of pique but I can quite believe it.

Get ready for ASOS Ltd 100

Tomorrow is the third and London College of Fashion hook-up, where 100 LCF graduates have designed pieces to be sold in an online frenzy at The sale starts at 1pm sharp and last year everything sold out in a matter of seconds, resulting in cries of “FIX!” from disgruntles slow-coaches all over the country.

You can check out Markus Lupfer’s favourite ten pieces here – Lupfer was one of the selection committee ( who knew ‘committee’ had so many double letters!) – and my favourites below. Hmmm, how to choose between Tian Wang’s jacket (£250), Rie Bromley’s necklace (£50) and Ekaterina Demidova’s madly brilliant star-shaped bag (£80)?

More festi-fashion

Just got sent this V V Brown rain poncho pic. I love a rain poncho. I still can’t bring myself to chuck my plastic flamingo-adorned one which holds many a fond memory – in particular a spectacular New Order gig in Hyde Park a few summers ago. Then, more recently, there’s the Marc by Marc silver one that is so big it’s more like a rain kaftan that a poncho. It’s coming everywhere with me this summer if today’s ridic weather is anything to go by (what is this, the monsoon season?).

The V V Brown one is a collaboration with Orange (duh!) who will dole out a free poncho to the first 100 punters who request one from their Chill ‘n’ Charge tent (free mobile phone charging, internet access and V V Brown gig – oh my!) on the Saturday of this year’s Glastonbury festival.