Business of fashion

Ask Alison: How beauty brands are getting up close and personal with digitised stores



Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. (more…)



Could Farfetch click & collect be an ecommerce game changer?



farfetch-click-collect-Celestine-Eleven

Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. (more…)



THE DRG STYLE INDEX: OSMAN X AMAZON FASHION, JOHN LOBB, H&M, SIMONE ROCHA X J BRAND, KURT GEIGER



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. OSMAN FOR AMAZON FASHION

Osman-Amazon-Christmas-jumper

Someone is giving Osman an almighty great push on the PR and marketing front as he seems to be popping up everywhere at the moment. I just noticed this Osman collection on Amazon.co.uk and surprisingly, it looks really luxe and beautiful. Amazon has tried hard to sell high end brands on its site but it never quite achieves the Net-a-Porter aesthetic that I’m guessing it’s aiming for. Until now. (more…)



Who are you? Louis Vuitton’s celebration of monogram



Rei-Kawakubo-Louis-Vuitton

So here’s something I never knew: Karl Lagerfeld was once a boxer! Hence his monogrammed Louis Vuitton boxing gloves and punchbag as his contribution to the latest Louis Vuitton collaboration, Celebrating Monogram. It’s a pretty great project, not just because of the breadth of talent that was called upon to take part (Cindy Sherman! Rei Kawakubo! Frank Gehry!), but for the end results as well. (more…)