retail

Liberty Of London: the TV show



Liberty-Of-London-TV-show

Only two more sleeps til the first episode of Liberty Of London, the three-part documentary about the London store. These sorts of programmes and films around fashionable institutions are proving quite the marketing success story. See Vogue and The September Issue for one example, Inside Claridges for another and Scatter My Ashes At Bergdorf’s for yet another.

Liberty is a British national treasure and we know the Americans love all that stuff. So what better than a behind-the-scenes look at the (slightly eccentric) Brit department store run by a charismatic American (hello Ed Burstell) and featuring a host of highly watchable characters to sell the magic worldwide?

The one hour episodes follow the Liberty team in the run-up to Christmas, taking in fashion week, celebrity visits, plus all the usual hubbub that goes on in fashion retail. Watch out for adorable events and team coordinator Louis Matthewman who I think is going to steal hearts with his dapper suits and bow ties, and publisher Felix Dennis who treats Liberty as ‘his corner shop’.

Liberty Of London airs on Monday night on Channel 4 at 9pm



Guest post: J Crew ups the ante in London with trio of flagship stores



J-Crew-London-window

It’s finally here and DRG contributor Alison Bishop has given it a thorough going over. Here’s the verdict on J Crew, London-style…

It’s hard to find a brand that does classic preppy style with an insouciant mix of androgyny better than J Crew. And now it’s finally arrived in London with a trio of ‘flagship’ or ‘jewel box’ stores.

We first heard the news that J Crew had settled on Regent Street for its all-singing-all-dancing London debut about a year ago (what’s good enough for Burberry is good enough for J Crew, as the latter snapped up the former’s old home on London’s hottest tourist retail hotspot). (more…)