How to discover niche fragrances

Perfume departments are becoming all about discovery, mimicking the feel of concept stores like Colette and The Avery Perfume Gallery. Selfridges has taken its cue from this, with a new fragrance and home scent destination on the ground floor, dedicated to a mix of niche brands old and new. It’s a far cry from ye olde big brand approach. For starters, no-one will assault you with a flacon of Angel. Instead, there are islands of products, with the cult faves Fornasetti, Diptyque, Penhaligon’s and Frederic Malle rubbing shoulders with lesser-known brands, many of which are very new. (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Design, News, Trends Avery Perfume Gallery, beauty, Fornasetti, fragrance, Frederic Malle, Gri Gri, Jusbox, Lola James Harper, luxury, The Fragrance Kitchen

23 March, 2016

Long read: The rise of the scented object

I first became aware of the power of ceramic as a scent diffuser at a Chanel beauty launch. We were given tiny ceramic tiles in the shape of a camellia that were scented with Chanel no 5. The porous surface lets the scent linger for ages on a ceramic tile, making it both pretty and useful – who doesn’t love that? A year later, I was given an Hermès scented ceramic tile in the store when testing some fragrances. So much nicer than a paper blotter, no? And keepable too. (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Business of fashion, Design, News, Retail concepts, Trends Andree Putman, Astier De Villatte, Avery Perfume Gallery, beauty, By Kilian, Chanel, Fornasetti, fragrance, Hermes, long read, retail concepts, trends

28 March, 2015

On scent, service and the science of perfume shopping

Avery Perfume Gallery London

Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)