THE DRG STYLE INDEX: AND OTHER STORIES, HARDY AMIES, MAISON ASSOULINE LONDON
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. AND OTHER STORIES LAUNCHES FRAGRANCE
& Other Stories just gets everything right. It launched its first US store in New York last month to rave reviews and last week entered the fragrance market. There are four eau de toilettes (£26): Moroccan Tea, Punk Bouquet, Fig Fiction and Botanic Whisper. The packaging has a whiff of Maison Martin Margiela about it, with the apothecary bottles and utilitarian white labels. (more…)