Finally, the worst kept secret in fashion has been confirmed. Having waited out his non-compete with Dior, Raf Simons has been announced as the Chief Creative Officer of Calvin Klein.
It’s a major undertaking (worth $18 million) and I hope he will prove to be worth every cent of it. (more…)
“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)
I wonder if there’s any correlation between the sales of uplifting-scented beauty products and those days when the date says ‘summer’ but the skies look like this… (more…)
