Ad campaigns

Why we all love New New Bottega



Bottega Veneta campaign Tyler the Creator.

Louise Trotter’s New New Bottega hasn’t launched yet, however, we’ve all been swooning over her first campaign*, which went instantly viral last week.

Seeded with a series of close-up hand gestures photographed by Jack Davison, we soon identified the owners of those hands, revealed in videos accompanied by their poetic musings on the power and symbolism of hand work. (more…)



Into this: Gap x Dôen



Gap x Doen Kirsty Hume

Has Gap finally nailed it? Since Zac Posen took up his mission-almost-impossible post as creative director last year, all eyes have been fixed on the revival. Don’t we all want Gap to succeed? I do.

And this collab with Californian sisters Dôen looks to be a winner. (more…)



The culture of fashion: how the catwalk soundtrack got its groove



Michael Clark Bodymap fashion show - photograph by Robert Rosen courtesy BodyMap

Models! Clothes! Music! Fashion show soundtracks are increasingly part of shaping a brand’s identity. And in the digital era they’re about to become even more important…

The year was 2017. Kim Jones was menswear artistic director at Louis Vuitton. At the appointed hour, his first models sloped onto the Paris runway in iterations of slouchy 80s overcoats, baggy flannel trousers and Basquiat-style suits with untucked shirts. Then the kicker – internet-breaking Speedy holdalls emblazoned with red-and-white Supreme logos. And to add the crucial fourth musical dimension: Honey Dijon’s mix of Sound Factory bangers including Chez Damier’s Can You Feel It (MK Dub), completing the downtown New York nostalgia trip.

Since then, other notable catwalk soundtracks have included LaQuan Smith’s AW23 Ballroom fabulosity-fest; Benji B’s eerie David Lynch-like Chromatics mix for Jil Sander SS25 and Saint Laurent’s long-term music collaboration with DJ SebastiAn – so integral to the brand, they packaged it as a box set and sold it in Saint Laurent stores. (more…)



Calvin Klein: Nostalgia or Now?



Calvin Klein Collection SS25

Lots of people have been in my DMs asking for my thoughts on the Calvin Klein Collection reboot. Lies! One person asked, but I’m here to share my two cents anyway.

This show was the most highly anticipated of NYFW. If the relaunch of a 5-decades-old label is what’s getting people hyped about NYFW, that says rather a lot about the state of ennui. So, Veronica Leoni (formerly of The Row and Phoebe’s Celine) had a great deal resting on her spaghetti-strapped shoulders.

The show was beautiful. It was clean, serene, elegant and poised. It looked like 1990s Old Calvin. But is that a compliment? Or a problem? (more…)