Ad campaigns

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



All eyes on Raf



Raf Simons SS17 campaign

Ahhhh some calm eye candy in the madness of T****gate. The Raf Simons SS17 ad campaign images are out, full of pretty poetic boys in Robert Mapplethorpe-infused leathers and layered photo-print shirts.

All eyes are on Raf this month as he shows his namesake label for the first time at Men’s New York Fashion Week (more…)



R.I.P American Apparel (London)



American Apparel London

If you’re in the UK and want to buy American Apparel tube socks, triangle bras or grey marl tees (aka my casual staples), you’ve only one destination now. The only American Apparel London store standing is in Camden since putting its UK business into administration (and we’re not even sure how long that’s open for). (more…)