Ad campaigns

Farewell, Sonia Rykiel



What sad news about designer Sonia Rykiel, who passed away yesterday at the age of 86 after a long illness with Parkinson’s disease. It’s well known that she was no longer at the creative helm of her brand, but it was such a strong brand that it retained her striking identity throughout the numerous successive creative directors. (more…)



THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)



Pringle meets Loewe?



Pringle of Scotland Aw16 campaign by Harley weir

I’m madly loving the new look Pringle of Scotland, including the AW16 campaign shot by Harley Weir (above and below). (more…)



Quote of the day: Adam Wray



Off White ad campaign
“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)