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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


Gareth Pugh aw06 Gareth Pugh aw06

Was it really ten years ago that Gareth Pugh first showed in London? It certainly was, and he’s marking the occasion by returning to show on the LFW schedule. There’s also a retrospective exhibition, showing at the Galleria Melissa store in Covent Garden from February 11th until May. I remember my first Pugh show very well, it was AW2006 with the harlequin outfits and gigantic balloons and was all sorts of fabulous (I filmed the finale video on my teeny weeny Casio pocket camera – I don’t think the iPhone had been invented yet). I’m really looking forward to seeing that fabulosity in London again.


Tim Coppens Exclusively at Harvey Nichols - Buckle detail Parka dress - £870

The Tim Coppens SS15 show was one of my favourites from New York Fashion Week and he has just brought his debut womenswear collection to London. Buy his elevated sport-luxe pieces exclusively at Harvey Nichols.



Clever of ASOS to enlist menswear golden boy Gosha Rubchinskiy to shoot its SS15 look book. His rough-n-raw, skater-kid aesthetic translates well to the high street, while his very association adds a certain kudos.


Wood wood and Champion collaborate

Wood Wood is killing it with its collabs lately. I’ve always loved Champion and for this collaboration Wood Wood has given it a youthful spin with logo waistbands and crop ‘athleisure’ (are we still calling it that?) tops. I’ll be honest, I won’t be wearing the midriff-barers but the aertex dress is pretty cool. The Wood Wood X Champion Select collection is available exclusively in Europe at Wood Wood stores and

Wood Wood X Champion collaborate
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WORDS: Navaz Batliwalla/Disneyrollergirl
Gareth Pugh images via

Buy it now: Isabel Marant athleisure pants

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Isabel Marant track pants

Back in the day it was a sin to be seen in what we called ‘Adidas two stripe’. Trainers, trackpants, socks – anything that alluded to Adidas or Nike but was procured from Woolworths, M&S, British Homes Stores, or anywhere else not an official Nike/Adidas/insert name of ‘designer’ sports brand here outlet was the biggest fashion crime of all.

Fast forward several decades and how things have changed. Trust Isabel Marant to jump on the ‘athleisure’ trend with this faithful homage to Adidas circa 1983 in sheeny primary-hued polyester with just-slouchy-enough cut and zip pocket detail. Add to the Shit Bloggers Wear file and look out for the copies-of-a copy from Maje, Zara, Asos et al…

Isabel Marant Etoile Patsy Sport Pant
Isabel Marant Etoile Patsy Sport pant

Buy your Isabel Marant Etoile Patsy Sport Pant at La Garconne, Selfridges and Farfetch.

And check out how we rolled in 1983 (>>>FWD to 1.57)

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: La Garconne

Ask Alison: Finery London’s creative pop-up showroom

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Finery London Greek Street pop up

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON

A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism.

Visitors to the tiny Greek Street store could see the label’s resort collection shown on a revolving carousel, set against a backdrop displaying the creative process behind the Finery London team’s design journey, eg sketches, patterns, branding ideas. From the street, visitors could swipe through an interactive look book and find a discount code (for early bird shopping) hidden on a screen in the window using motion-sensing technology connected to their devices.

Finery London Greek Street Pop Up
Finery London Greek Street Pop Up
Finery London Greek Street Pop Up
Finery London Greek Street Pop Up
Finery London Greek Street Pop Up
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“Creating an online audience can start just as effectively with an experience in the physical world, and for an online-only fashion brand like Finery London, we wanted to make the product tangible, visible and highly desirable to Londoners,” says Thea Frost, partner at Somewhat, the digital agency responsible for the digital concept. “The interactive screen mechanic reminds visitors that Finery is a digital brand and allows them to browse as they would on the website,”  she adds.

After trialing the site among early adopters in December, Finery London launches properly on February 5th. With a team comprising of Caren Downie (ex-fashion director at ASOS), Rachel Morgan (former head womenswear buyer also at ASOS) and Emma Farrow (until recently Topshop’s design director), the brand’s fashion-forward ethos is well considered. Farrow says Finery London has launched as an antidote to the current lack of femininity elsewhere on the high-street. “It’s about flattering the female form,” she says adding the brand has a London feel but is “a little bit quirky and not too serious,” according to a report on the Business of Fashion.


This pop-up reflects the retail trend for interactive billboards that is breathing new life into the pop-up genre. Finery London’s launch onto the market is a clever mix of creative storytelling and digital experimentalism. Showrooming retail tactics blend a physical presence with digital discovery-commerce. By encouraging early adopter shopping on the site through simple rewards, the campaign is a great example of how to utilise social-commerce from the word go.

Follow ALISON BISHOP on Twitter, read her previous guest posts on Disneyrollergirl and discover more of her retail insights on her blog, The Retail Planner.


Posted on by Disneyrollergirl


Three nights in Antwerp – where to stay? A overpriced fancy hotel in the centre of town, a cheap but unpredictable Airbnb, or something more unique – like Boulevard Leopold?

We chose the latter on recommendation by good friends. A handsome 19th century townhouse in the Jewish quarter, it’s billed as a B&B, but it’s not your average Formica-and-nets affair. Continue reading

Last chance to shop the LNCC sale

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I haven’t perused LNCC for quite a while but I noticed it’s practically giving away some of its superb sale goodies at up to 80% off. I had a nose around the site and added a few non-sale bits to the mix. The books are always a good bet, as are the accessories and scents… But for cult-status labels (Rick, Raf, Yang and co), you’ll be hard pushed to find better prices than these. To get an extra 20% off the sale price, enter ‘ALTOSTRATUS’ at the checkout…

WORDS: Disneyrollergirl/Navaz Batliwalla

Beauty trial: Crème de la Mer discovery collection

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Creme De La Mer Discovery Collection

Crème de la Mer
, the holy grail of skincare – a load of snake oil or worth the hype? Because there is a lot of hype around this brand. I’ve tried (and been converted to) The Lip Balm (£42) and The Intensive Revitalizing Mask (£105), both of which deliver excellent results. But the legendary crème had until recently evaded me… well, hello, it’s £105 for the smallest pot! Continue reading


Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


All Saints Instagram Happy Mondays biker jackets

I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. Continue reading

What to steal from the menswear shows: Margaret Howell AW15

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What to steal from the Margaret Howell menswear 2015 show? Mainly the coats – dun-coloured peacoats, a structured trench, and the single breasted mac I’ve been looking for for yonks. As always, I look for details. Such as the length of the trousers – a bit too short to show off contrast-coloured socks; the tucked in jumpers, and the fine-knit poloneck worn under a suit jacket. All elements to adopt right now…

Margaret-Howell-AW15 7
Continue reading

McQ AW15 menswear

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Love the proportions of these McQ AW15 menswear pieces and the styling which to me nods to 1980s clubbers and subcultures. The MA1 and denim jacket hark back to the kids at the legendary Wag Club, while the supersized culottes layered over trousers remind me of the new romantic days of Billy’s and Taboo (“Would you let yourself in?”). Break down the styling though and you have a completely wearable, commercial collection…

Continue reading

Raf Simons SS15 campaign

Posted on by Disneyrollergirl

You know Spring is in sight when the Raf Simons SS15 campaign drops. As usual, shot by the dream team of photographer Willy Vanderperre and stylist Olivier Rizzo, the simple compositions allow the graphic collaged elements to jump off the page…

Raf Simons SS15 campaign Continue reading

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