On Gap, M&S, and the fashion paradox of Dressing Normal

Posted on by Disneyrollergirl

Angelica-Huston-Gap-Dress-Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). There’s also Elisabeth Moss from Mad Men taking a beach stroll, Girls’ Zosia Mamet lolling on her bed and Luke Grimes surveying his fridge … yeah, you get the idea. It feels modern, relevant, you’re not looking at the clothes necessarily, but as a brand statement, you take notice.

Elisabeth-Moss-Gap-Dress-Normal

According to the press release, the aim is to celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal. “We were inspired by the bold and honest spirit of the millennial generation; their authenticity is what makes them stand apart in today’s complex world,” said Stephen Sunnucks, Gap Global President. “Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone’s own personal style.”

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As part of the campaign, Gap will be releasing a TV ad, as well as its now-standard Styld-by microsite featuring consumers and influencers wearing Gap their own way. It makes me consider M&S and its various (very expensive) attempts to create engaging ad campaigns. It too uses famous people but I don’t feel it makes them look stylish enough. Although those ads are better than the original ‘being normal’ M&S campaign from back in the day. Anyone remember that ‘I’m noooormaaaaal’ TV ad from 2000? Eek. Good concept, questionable execution, or perhaps M&S was just fourteen years ahead of itself?

 

Fashion meets art: my collection is bigger than yours

Posted on by Disneyrollergirl

LVMH-Frank-Gehry- Fondation-Louis-Vuitton

Nope, still not bored with this year’s fashion-art love affair. Which is just as well as it’s only set to intensify. Late October sees the big reveal of the Frank Gehry-designed Fondation Louis Vuitton art museum in Paris (above), showcasing the LVMH corporate collection of art. The 126,000 square foot ‘glass cloud’ is rumoured to be the venue for the next Vuitton womenswear show, so expect your Instagram feed to be flooded with art-fashion-architecture amazingess of the highest order…

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LVMH-Frank-Gehry- Fondation-Louis-Vuitton 2 Vanity Fair

Meanwhile, across the pond there’s more fashion-art fabulosity to be had the same month when the Met unveils its exhibition of cubist masterpieces donated by Leonard Lauder. That’s not just any old cubist masterpieces. The not-too-shabby 78-strong collection includes 33 Picassos, 17 Braques and 14 Légers and is said to be worth $1.1bn and the most important collection of its kind. The art donation by Lauder, chairman and heir of the Estée Lauder beauty empire, is the largest single art donation in history and is accompanied by an additional $22m endowment to fund the Met’s new Leonard A. Lauder Research Center for Modern Art.

“I selected the Met as the way to share this collection because I feel that it’s essential that Cubism—and the art that follows it, for that matter — be seen and studied within the collections of one of the greatest encyclopedic museums in the world,” said Lauder.

So beauty bloggers, don’t feel too bad about your lipstick and Advanced Night Repair habit. Clearly those Estée Lauder profits have gone to a very deserving home that we can all benefit from (plane ticket permitting). Nice work Mr Lauder sir.

Fernand-Leger-Composition-The -Typographer-1918-19-Oil-on-canvas- Leonard-A-Lauder-Cubist-Collection

Cubism: The Leonard A. Lauder Collection opens at The Metropolitan Museum of Art on October 20th

[IMAGES: Fondation Louis Vuitton via LVMH and Vanity Fair; Fernand Léger, Composition (The Typographer) 1918-19. Oil on canvas promised gift from the Leonard A. Lauder Cubist Collection]

Form through colour: art and textiles

Posted on by Disneyrollergirl

5 Form-Through-Color-Somerset-House-Anni-Albers

If you love colour and geometric graphics it’s hard not to be drawn to the work of Josef Albers. Showing at Somerset House for another two weeks (until 31st August) is FORM THROUGH COLOUR, an exhibition of Christopher Farr textiles inspired by the works of Josef Albers, his wife Anni Albers and contemporary artist Gary Hume. Continue reading

THE DRG STYLE INDEX: LOUIS VUITTON, YAHOO, LUCKY, MARC JACOBS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. DOVER STREET MARKET LONDON HOSTS ITS FIRST ‘EPHEMERAL’ VUITTON STORE

LOUIS VUTTION-Dover-Street-Market-London

Louis Vuitton has just opened its first London ephemeral store (don’t call it a pop-up)  at Dover Street Market. Stocked with the best bits from Nicolas Ghesquiere’s debut Vuitton collection, this is the first chance to snatch up those covetable (and probably collectible) runway pieces. Continue reading

Buy it now: Jonathan Saunders X Lyle & Scott AW14

Posted on by Disneyrollergirl

1 Jonathan-Saunders-Lyle-and-scott-Aw14

The Jonathan Saunders for Lyle & Scott AW14 collection is technically for guys, but, well, you know what I think about that sort of thing. I would absolutely wear every one of these jazzy golfy beauties. Just arrived at Oki-Ni, Liberty, Present and Lyle & Scott

2 Jonathan-Saunders-Lyle-and-scott-Aw14 Continue reading

Liberty Best Of British Open Call 2014: top tips

Posted on by Disneyrollergirl

liberty-best-of-british-open-call-2014

I noticed I’m getting a lot of blog traffic from people searching for Liberty Best Of British Open Call. This is the very popular X-Factor-esque competition that Liberty runs to find the next wave of home-produced talent. Alas, registration for this summer’s open call on 30th August is full to capacity, but if you have managed to nab a slot, then do re-read my post from a couple of years ago when I helped judge the fashion entries.

The post includes tips on how to present yourself (you only get a few minutes), price your work, what to research and how to stand out. Continue reading

DUSAN: fashion’s best-kept secret

Posted on by Disneyrollergirl

1 Dusan-aw14

How have I not heard of Dusan before? I discovered it two days ago on a rail at The Shop Of Bluebird while prepping for a shoot – luxe tabard-esque layers that nod to The Row and Chloe in refined fabrics and muted tonal colours (with prices to match).

Amelia, the Bluebird PR told me that the collection pretty much sells itself – “we have complete sell through every season”. And she flagged up the coats especially, “every time I walk past, there’s someone trying one on”. I did some Googling and I discovered it’s a 15-year old brand, designed by Serbian-born Dusan Paunovic, based in Milan. And the best bit? Paunovic is a proud celebrity-avoider. Continue reading

Christian Louboutin Beauté launches at Selfridges

Posted on by Disneyrollergirl

1 Christian-Louboutin-nail-polish-Selfridges

One more sleep til the Christian Louboutin Beauté pop-up at Selfridges. As pop-ups go, I predict this is gonna be a biggie. To recap: Christian Louboutin is launching his beauty empire Christian Louboutin Beauté with an iconic red nail colour. To experience it in the flesh, head to Selfridges Oxford Street tomorrow (ideally not all at once) where you can buy the astonishing dagger-heel shaped bottles from a dedicated ‘Loubiville’ beauty space. The pop-up will be in the main beauty hall, in front of Shu Uemura (that’s next to MAC, and on the right hand side of the Information desk). Basically, just follow the hordes of red-soled fanatics. Continue reading

Menswear AW14 edit: fantasy shopping for Mr DRG

Posted on by Disneyrollergirl

It’s new-season new-in time at Mr Porter, so I couldn’t resist doing a little fantasy shopping for Mr DRG. There’s no question that I have to include a little Saint Laurent and Paul Smith in my edit, they both consistently deliver on cut, colour and print (this geometric pocket square is just jazzy enough in its muted colour palette). Sunspel‘s basics are another easy inclusion, you can’t get more classic than its loopback sweats in old-school navy. Sachajuan is a Swedish haircare line and I will confess it’s the packaging that’s speaking to me here. And for an understated sneaker that’s a step up from a Stan Smith, there’s no arguing with the grey suede Original Achilles from Common Projects

THE DRG STYLE INDEX: WANT LES ESSENTIELS DE LA VIE; MAC X BROOKE SHIELDS; DIET COKE X ASOS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WHAT WOMEN WANT

WANT-Les-Essentiels-de-la-Vie-womens

Get ready for another stealth-luxe handbag line, this one’s coming from WANT Les Essentiels de la Vie. The minimalist menswear accessory brand now has a women’s leather range, currently on sale exclusively at Barneys. “Our female fans have been egging us on to unleash this for a long time. There was definitely a pent-up demand for it,” co-founder Byron Peart told Style.com. Continue reading

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