Japanese convenience chain FamilyMart is getting a fashion glow-up
The vogue for hypebeast grocers (documented in my aw24 trend report) continues.
News just in: Japanese streetwear wonderkid Nigo has been named creative director for convenience store chain FamilyMart. If you’re thinking Tesco or Co-Op, it’s a bit more significant than that. The convenience store game in Japan is way bigger than plastic-packed egg sandwiches and lottery tickets. They do everything from letting you pay bills and print documents to selling underwear and toothbrushes for on-the-go white collar workers. And their snack aisles are legendary. (more…)