What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

Would you buy Tom Ford’s minaudiere-friendly Lips & Boys mini lipsticks?

Posted on by Disneyrollergirl

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So much hysteria over a lipstick! But you can kind of see why Tom Ford’s Lips And Boys collection of 50 minature lippies is causing a storm. Ford does make exceedingly good lipsticks and these tap into our desire for teeny trinkets while also being rather practical (yep, I totally fell for the marketing schpiel – whoops). Plus, each one is named after a man Ford has known (Alexander is named after his two-year-old son, fyi).

As Ford puts it, handbag real estate is at a premium at night time. There really is no place for a chunky lipstick in today’s micro clutch, so these fulfill the need for weeny makeup to match the weeny jewelled minaudiere. “People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key,” he told WWD. “I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturise things.”

The lipsticks arrive in the US on November 28th at 12:01am on Tomford.com. In the UK, Selfridges is first in line with a one day flash sale selling the mini-me lipsticks on 1st December. You can sign up here. But will you? If you’re not caught up in the pre-Christmas frenzy, then there’s also the chance to buy on Tom Ford counters from 26th December. (Hmmm, is Boxing day the new Christmas eve for shopaholics, I wonder?) But remember, they will be limited edition so I can’t see them hanging around for long.

If you prefer the traditional type of Tom Ford lipstick, this season sees a new matte lipstick released from his popular line of vitamin-enriched lip products (below). As expected, the colour palette is stunning, with glamorous berry and red shades as well as the default pinky nudes for the smokey-eye-pale-lip brigade. The Tom Ford Lip Color Matte collection (£37) comes in eight shades with a rich, satin-matte finish (I tried and loved Ruby Rush, a pigment-packed deep red). It’s available at Harvey Nichols, Harrods and John Lewis.

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Tom Ford

Buy it now: Joseph AW14

Posted on by Disneyrollergirl

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In terms of sheer lust, Joseph is one of the shows I most look forward to at London Fashion Week. It’s the combination of easy, wearable silhouettes, plus inventive styling and perfect casting that results in a memorable show where you genuinely want to buy everything, not just admire from afar.

Joseph’s heritage lies in generously proportioned knitwear and 80s-90s layers, but modern Joseph is much more of a 90s-00s minimalist-masculine mash-up. Continue reading

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

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It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. Continue reading

Crème de la Mer Intensive Revitalising Mask – a hangover cure for your face

Posted on by Disneyrollergirl

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Autumn skin is a bitch isn’t it?

The combo of weird weather, cranked-up central heating, comfort eating, over-drinking and under-exercising all add up to – in my case – bumpy, greige and generally knackered-looking skin. Continue reading

Could Farfetch click & collect be an ecommerce game changer?

Posted on by Disneyrollergirl

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Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. Continue reading

THE DRG STYLE INDEX: OSMAN X AMAZON FASHION, JOHN LOBB, H&M, SIMONE ROCHA X J BRAND, KURT GEIGER

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. OSMAN FOR AMAZON FASHION

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Someone is giving Osman an almighty great push on the PR and marketing front as he seems to be popping up everywhere at the moment. I just noticed this Osman collection on Amazon.co.uk and surprisingly, it looks really luxe and beautiful. Amazon has tried hard to sell high end brands on its site but it never quite achieves the Net-a-Porter aesthetic that I’m guessing it’s aiming for. Until now. Continue reading

Who are you? Louis Vuitton’s celebration of monogram

Posted on by Disneyrollergirl

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So here’s something I never knew: Karl Lagerfeld was once a boxer! Hence his monogrammed Louis Vuitton boxing gloves and punchbag as his contribution to the latest Louis Vuitton collaboration, Celebrating Monogram. It’s a pretty great project, not just because of the breadth of talent that was called upon to take part (Cindy Sherman! Rei Kawakubo! Frank Gehry!), but for the end results as well. Continue reading

Quote of the day: Graydon Carter

Posted on by Disneyrollergirl

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“It’s like heroin. You get on Twitter, and then you are dispensing advice about face cream to 500 followers, and the next thing you know you are a lifestyle guru.”
Graydon Carter in the New York Times on Goop and the actress-content-creator phenomenon

Borrowed from the boys: Paul Smith AW14

Posted on by Disneyrollergirl

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It seems everyone is jumping on the unisex/androgyny/ambi-sex bandwagon lately, but one of the brands that does it best is Paul Smith. Perhaps it’s not immediately obvious, I just think his menswear – the colours, shapes, prints – swings both ways. Continue reading

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