My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…
1 SELFRIDGES BETS ITS MONEY ON IT BAGS
Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)
“l’m thinking of the other two people there that probably want to eat, while you tweak the lighting, and arrange your fringe bag. Just eat! Let them eat.”
This story in The Cut on the staged reality of fashion Instagrammers made me laugh. Who hasn’t held up an event while they snap the canapes macarons for yet another Instagram peek into their so-called fabulous fashion life? It’s no secret that Instagram life is our aspirational life, but I have to wonder, if everyone is posting the exact same version of faux-reality, is it time we moved on?
I loved Natalie Massenet’s talk at the Vogue Festival and the way she used Instagram as a modern alternative to a Powerpoint slideshow. Even better, people who weren’t at the festival could follow the presentation independently by viewing her specialy-populated Instagram feed, Nataporter_Mystorysofar (best viewed in the app).