News

More on trunk shows



Further to yesterday’s post, retail blogger Bish Shops alerted me to the following news on trunk shows:

NEIMAN MARCUS PLANS SHOWS TO ENTICE TOP CUSTOMERS TO BUY NEW LINES AT FULL PRICE
Upscale retailer Neiman Marcus Group Inc is to set up special trunk shows and meetings with designers for its best customers in a bid to get them to buy new fashion items at full price.

Engaging Neiman’s core, wealthy customers are the retailer’s “best chance of turning the tide” of deep discounts that is drowning company profits, chief executive Burt Tansky said yesterday.

“The challenge that we have is to get the customer back into the store to buy at full price, because none of us can continue to sell at promotional prices and deep discounts,” Tansky told the National Retail Federation annual convention in New York. “First of all, there’s no advantage to it. Second of all it leads to hell … and it’s got to stop.”

Privately-held Neiman Marcus is testing several marketing ideas across its 40 signature stores, including bringing in groups of 20-30 shoppers for special events, Tansky said.

“We have a number of things going on and already we are starting to understand that our customer, the affluent customer, will come into the stores if we create the right environment,” he said. He noted that some clients said they felt uncomfortable “shopping ostentatiously… Our challenge is to break through that mindset”.

[Source: WGSN]



THE NEW YORK DIARIES – DAY 3




Another rainy day, on and off but not as bad as day 2. We headed to Soho for breakfast then to R by 45 RPM where D proceeded to try on every scarf in the shop before buying me a nylon puffa neck-warmer. As we were paying for it, in walked Lauren Hutton! I tried to keep my cool while frantically mouthing and head jerking to D. She was wearing lime green high top Cons, a denim knee length skirt, some sort of blue outdoorsy jacket (isn’t she a hiker?) and a straw (straw!) backpack. She looked amazing. And she tried on a neck-warmer thingy like mine.

Then to Prada where D wanted to buy a shirt he’d seen in London. Beautiful store, it was like being in a film and I don’t care if it’s fake, I just love being asked ‘how are you’ when I walk into a shop. Unfortunately they didn’t have his size but they did have a lovely little blue man-clutch which I just couldn’t resist for myself. Well, it’s an investment isn’t it?
After lunch, more meandering and yet more shopping, this time for a giant suitcase to carry all our wares home in, we went to the movies.

I love seeing films in New York, I have fond memories of seeing my first Sofia Coppola and Miranda July films there. We decided on Wild Combination, a documentary about Arthur Russell, the experimental musician and disco producer who frequented the legendary New York Loft parties and died before his time in 1992. It was a great little film and very moving at the end. There was only a bit of footage of the Loft parties – I would have loved to see more of that time – but lots of interesting characters and storytelling.

Little did we know that there would be a Q & A with some of the participants immediately afterwards and it turned out D knew a couple of them quite well so we chatted to them for a while after the Q & A session. D was pretty hyper all the way home and wore me out with his excitement so we had a quick bite to eat then straight back to the Bowery’s fabulous marshmallow pillows and 400 threadcount sheets.







What do you do with your eco bags?



Strand Book Store tote



The LFW tents were awash with eco cotton totes and quite honestly, I think I’ve had enough. I’ve been using my own eco tote (OK, it’s not organic but it gets lots of use) all week – not out of concern for my carbon footprint but because I genuinely love this well-worn bag, bought on my first trip to NYC fourteen years ago at The Strand Book Store. I love the colour, the font, the fact that it holds memories and the fact that it’s a great size and looks better the shabbier it gets.

In the last year or so I’ve lost count of how many cotton totes I’ve been given at various press days, shop launches and fashion shows. What does one do with them? I’ve never got this thing about using them for groceries because my grocery shopping involves several big bags, not the odd baguette and a newspaper, and I don’t have enough shoulders to carry my weekly shop in those canvas totes. Plus, I know it’s not PC but I need those plastic Sainsburys carriers – I re-use them for my rubbish! What does everyone else do with these eco totes? Are you using them all?