News

Balenciaga launches ecommerce site: “It’s almost like a daily magazine now: it has to be really alive”



Ever since reading WWD’s article earlier in the week, I have been checking and rechecking the Balenciaga website. It has now relaunched. Working with Wednesday-London, Balenciaga has created a site that marries a high spec retail experience* with engaging brand history, including archive images and (soon to come) video. (more…)



Nail news: !!Ellesse!! !!Wah Nails!! !!Sophy Robson!!



Ellesse Wah Nails
This summer is shaping up to be quite the celebration of all things Italian. Prada’s IPO, Firenze4Ever and Versace dominated June, while so far, Masters of Style and Dolce & Gabbana (just launched their own etail site and now stocked at Net-a-Porter and Mr Porter) have taken over July. This weekend sees more Italia loving with the Ellesse heritage pop-up boutique (at 77 Redchurch St, E2) screening stylish Italian movie classics. Adding to the fun, Wah Nails will be on hand to add some suitably colourful cheer to your nails with a special menu of Ellesse-inspired designs (above).

In other nail news, the one woman dynamo that is Sophy Robson has only gone and developed a range of nail art in collaboration with OPI and Sephora! There are also nail art ‘recipes’ and how-to videos as part of the package. How ‘wow’ are these cherry blossom nails?

[Image credit: Cherry Blossom nails via SophyRobson.com]



Anja Rubik for Kurt Geiger AW11 campaign



Bloggers may be stealing a march on celebs in the ‘face of’ stakes but you can’t beat a good old fashioned supermodel when it comes to a really slick campaign. Kurt Geiger has tapped Anja Rubik as the face of its campaign for AW11. The brand was recently bought by the US-based Jones Group who has clearly set its sights on international expansion. What do you think of Eric Tortensson’s picture of Rubik? Does it make you want to drop a bundle on cute animal-print bootees?



Models with attitude part 2: Bip Ling for Forever 21




So the new blogger-spokesmodel I mentioned last week? Bip Ling is the face of Forever 21, as it celebrates the opening of its third UK store. The three-floor London store opens at 360 Oxford Street on 27th July adding LA-style high street wares to the leggings and leotards of neighbouring H&M, Dorothy Perkins and French Connection stores.

As I mentioned before, the appeal of a blogger-model (Fashion Toast’s Rumi Neely has modelled for Forever 21 in the past) is they bring their personality, creativity and social networking savvy to the party. Multi-tasking Ling will not only be modelling for Forever 21 but also designing the windows. And probably Djing at the party, doing some vox pop interviews and covering the whole shebang on her blog.