“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)
When did wheat get such a bad rap? What was once revered for giving us our daily bread is now feared for making us fat, tired and irritable. Time for a rebranding campaign perhaps, but who would have expected the redeemer to be…Chanel?
In fact, the notion isn’t quite as eccentric as it seems if you know the history of Chanel. The young Gabrielle Chanel had humble beginnings, spending her childhood in the rural French region of Auvergne, known for its wheat fields. As a young woman she became friends with Salvador Dali, who once gifted her a painting of wheat, a gesture that symbolised success, growth and prosperity. From there on, wheat became one of the signature house codes, woven, embroidered and knitted into many a collection. Fast-forward to 2016 and the humble ear of wheat is the focus of some of the most extravagant Chanel pieces you can buy – from the ‘Les Blés de Chanel’ high jewellery collection. (more…)
Despite my age, in some ways, I consider myself very millennial. In others, I’m soooo not!! Of course, I love social media, start-up culture and coffee shops. Selfies and reality trash TV? Nah, not so much.
The new Estée Edit line from Estée Lauder is aimed at millennials on the face of it, but dig deeper and it’s got universal appeal. (more…)
