trends

Put a jumper on



& Daughter AW22

“Put a jumper on” is a phrase I’ve already got used to hearing and it’s only early autumn. In truth, I’m a jumper queen. I even wear them in summer. While fashion people love to rave about cashmere (which I do love too), it’s not the be all and end all and it’s certainly not the warmest.

My go-to for warm knitwear is Shetland and mohair. Thanks to Michael Williams (of A Continuous Lean fame), I’ve just learnt about ‘Shaggy Dog’ sweaters. These fuzzy Shetland wool sweaters seem to be everywhere on the menswear circuit; Mr DRG likes the Drake’s version (below), while Williams recommends the endless colourways from J Press (below). (more…)



Is this the ultimate jean?



APC L'Etiquette jeans

I haven’t bought APC jeans for quite a few years. The last pair were beautifully rigid but too boxy everywhere so I hardly wore them. But always loved the quality of their non-stretch denim.

This APC collab with L’Etiquette (the best mag in France) might change all that. (more…)



Bring on Blazy’s Bottega (and his Strand book bags)



Bottega Veneta aw22 ad campaign Matthieu Blazy

The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.

I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)



Trend report: what to wear for AW22



Craig McDean British Vogue Aug 2022

As you know by now, my trend reports are utterly self-indulgent and reflect what’s ‘new’ through my own personal ‘gentlewoman style’ lens. So I’m glad to say that fifty shades of cappuccino, a Ralph Lauren revival, chunky gold chains and classic bags (with a twist) are all trending for AW22. Of course, the 90s is a major influence on fashion and culture. (more…)