Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. INTRODUCING MR.P – FUTURE-PROOF FASHION FROM MR PORTER
Mr Porter has entered the own-label fray with Mr P, a collection of ‘future-proof’ pieces. Alongside core staples, there will be five limited-edition capsules every year, each inspired by a style icon. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY HIRES GRACE CODDINGTON
Ok calm down, Grace isn’t heading into a permanent role, but she has been hired to work her magic on a Tiffany ad campaign. According to WWD, she has gathered and styled a raft of celebrity influencers to star in the Tiffany autumn campaign, which will appear in the September issues. (more…)
Net-a-Porter is becoming the go-to site for fine jewellery brands who want to jump in the e-commerce pool or expand their digital reach. An ideal hand-holding partner, it covers all the bases from having a rock solid back end, inspirational editorial, a global reach and a great relationship with influencers.
Yesterday, Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April* which will centre around selling the popular T By Tiffany line (more…)
