Warehouse

THE DRG STYLE INDEX: TIFFANY, HARVEY NICHOLS, WAREHOUSE, FINERY, J. CREW



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY HIRES GRACE CODDINGTON
Grace Coddington for Tiffany
Ok calm down, Grace isn’t heading into a permanent role, but she has been hired to work her magic on a Tiffany ad campaign. According to WWD, she has gathered and styled a raft of celebrity influencers to star in the Tiffany autumn campaign, which will appear in the September issues. (more…)

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Retail round-up: The high street grows up



Jigsaw A-Line ss16

Something is up on the British high street and it’s all quite exciting. Jigsaw has been going from strength to strength for a while, bypassing the discounting and stepping up its design credentials. The new ‘A-Line’ concept is looking good; it’s creative, vibrant and bolder than you might expect from Jigsaw. The second collection – above and below, arriving imminently – feels fresh, with generously-proportioned tailoring and luxe shirting the obvious standouts. That new attitude is also being reflected in its stores, with a branch set to open in London’s St James’s, a stone’s throw in fact, from the soon-to-be-relocated Dover Street Market. (more…)

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Warehouse Christmas SOS film – recognise yourself?



http://www.youtube.com/watch?v=FAj0MQYHzBo&feature=youtu.be&noredirect=1

Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…

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London Fashion Week AW12: more highlights



More snippets from LFW…
London Fashion Week is famous for its surprises and its mix of commercial shows by Paul Smith, Nicole Farhi and Jasper Conran are nicely balanced by the interactive, multi-sensory theatre of other designers. Richard Nicoll chose to present a hybrid of showroom, shoot and show while McQ by McQueen’s theatrical show had an element of audience participation at the end. (more…)

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