My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…
1. CELINE’S BEIJING STRATEGY
So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? (more…)
Heads up! If you’re at a loose end next Tuesday evening, I’ll be speaking on a panel hosted by Grazia’s Paula Reed discussing the role of trend forecasting and its impact on design. Also on the panel: Topman’s Gordon Richardson, designer Tim Soar, stylist Alexis Knox and Isham Sardouk from Stylesight.
The event is open to the public and includes a one-night-only exhibition of vintage clothing by C20 Vintage. Tickets, £15. More info here.