News just in: Francesca Amfitheatrof is the new artistic director of watches and jewellery at Louis Vuitton. I’m glad to see her back in the loop since she left Tiffany & Co. I loved her Tiffany T collection, which according to WWD is still one of the brand’s bestsellers.
Hard luxury has been a big focus at LVMH lately (more…)
It’s been a while coming but Net-a-Porter is about to unveil its fine jewellery and watches hub at the end of the month. With more interest from women buying high-end jewellery for themselves (who needs husbands?!), plus the rise of the online luxury customer, there’s no better time to sell hard luxury online.
To date, Net-a-Porter has dabbled with a handful of legacy jewellery brands, including online pop-ups for Cartier and Chanel and collaborations with Tiffany, Piaget and Pomellato. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. INTRODUCING MR.P – FUTURE-PROOF FASHION FROM MR PORTER Mr Porter has entered the own-label fray with Mr P, a collection of ‘future-proof’ pieces. Alongside core staples, there will be five limited-edition capsules every year, each inspired by a style icon. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)