Continuing from last week’s jewellery post, I’m enjoying this less-is-more evolution of fine jewellery courtesy of Ilaria Icardi. The idea of wearing something super-refined with a normcore bodywarmer is very high-low me and also perfect for the sporty & rich generation. (more…)
“I want slacks! I want blouses! I want brooches!”
My friend J tells me a hilarious story of his wranglings with ball-breaking Hollywood publicists in his days as a high flying entertainment editor. One shrieked the above styling order to him down her BlackBerry while organising a cover shoot for her mid-aughts A-lister.
That lady’s time has come again; the brooch is back. (more…)
Love, love, love the clean and classic styling on this Tiffany silver campaign.
The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.
Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studio animated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)
