Coach

Retail report: Come on over to Coach House, London



Coach House London flagship store

If you’ve strolled through Oxford Circus Station lately, you’ll know there’s a new Coach store in town. The giant billboard and video ads along the tunnel walkways and up the escalator are a good giveaway. If not, the neon dinosaurs lighting up its Regent Street windows may well lure you in. (more…)



Fuzzy feet



Coach shearling boots

Warm feet. You couldn’t ask for two more happy-making words than these, as far as I’m concerned. Although I was never an Ugg girl, I can’t deny they’re super-practical and style-wise they’ve come a long way. (That said, the men’s offer is way better than the women’s.) But currently on my radar are the never-ending varieties of apres-ski boot from Italian brand, Montelliana. (more…)



THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)



Coach class



Coach pre fall 2016

When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?

The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). (more…)