magazines

At Self Service, content matters



Claire Thomson Jonville Self Service

I’m not a big fan of the word ‘content’. Too often it signifies churned out ‘filler’ that brands use because they feel they need ‘something’ on their endless marketing channels. (Which they do, but it could be much more meaningful than the same content we see everywhere.) Hopefully Ezra Petronio will help change that with his Self Service spin off, Content Matters. (more…)



Gentlewoman style: Sofia Coppola



The Gentlewoman Sofia Coppola

Oh hi, it’s The Gentlewoman cover we’ve all been waiting for! Sofia Coppola is my style twin. We went through the New Yorker phase together (remember Milk Fed?), the Tokyo phase (Hysteric Glamour, Lost In Translation), and the Paris phase (the Vuitton collab, the Charvet shirts – not that I own either). (more…)



Quote of the day: Amy Astley



Architectural Digest Amy Astley marc jacobs new york townhouse

“I want to put people in the magazine who have their own social and digital footprints and will promote their story. I mean, when you look at this issue and you see Marc [Jacobs] and Amanda Brooks and Giovanna [Battaglia], these are people with large social followings, and I know that when I work with them it’s going to get shared in a bigger way.”
Former Teen Vogue editor Amy Astley on how she’s modernising Architectural Digest, AdWeek (more…)



Quote of the day: Trey Laird



Kendall Jenner Vogue cover

“I think just step up and do something exciting and idea-driven. Get back to a time when you drove the news, when you created the news rather than, ‘This celebrity is coming out with a project and we shot her in a Dior dress so Dior gets a credit.’ (more…)