Fashion Week

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW



Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

Lexus-Gareth-Pugh-ss15

The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)



On bloggers and the changing face of fashion week



New York Fashion Week is in full swing and London editors are gearing up for LFW which is three days away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.

I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. (more…)



I’m on the BFC’s new blogger panel



BFC-bloggers-panel-Disneyrollergirl-LFW

The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).

I’m happy to be part of the latest one, a relaunch of the BFC blog portal and a brand new bloggers panel. (more…)