What is the future of fashion week? That’s the question that WWD is asking this week. The CFDA has instructed the Boston Consulting Group to research what fashion week might look like in the future, in light of the way social media has brought consumers into the equation.
It’s a conversation that many have been having for years now. Fashion shows used to be for press and buyers to evaluate the collections before planning their store buy or magazine features. The six month lead time would allow for designers to produce the clothes in time for them to hit the stores, and magazines to shoot their collections in tandem with their three month production schedules. The only people covering shows in real time would be newspapers.
But a number of things have changed in recent years to impact that. (more…)
When fashion editors go ga-ga at a re-see, you know a brand has struck commercial gold. Example: Gucci’s SS16 collection, which ticks every accessory box you can think of, giving you umpteen options to add your own imprint to Alessandro Michele’s lavish vision. (more…)
Is Gucci about to have a Saint Laurent moment? Remember the brouhaha at first sighting of Hedi’s womenswear debut? It wasn’t pretty. (The reaction I mean, I liked the clothes.) The reaction was similarly confused when new Gucci creative director Alessandro Michele first showed his menswear collection in January. It was so removed from heritage Gucci, sexy Tom Ford Gucci or sophisticated Frida Giannini Gucci that lots of hands were wrung. (more…)