18 September, 2015

Ask Alison: What’s the deal with Insta-Fashion Week?

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.

LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Events, Fashion shows, News, Photography, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, Burberry, Instagram, London Fashion Week, long read, Misha Nonoo, New York Fashion Week, Periscope, Ralph Lauren, Snapchat, social media, SS16, technology

23 April, 2015

ASK ALISON: IS IT A STORE OR A HOME?

Freunde-von-Freunden-Apartment 2

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, News, Online shopping, Retail concepts, Trends Alex Eagle, Alison Bishop, Andre Fu, Ask Alison, Central Saint Martins Lofts, Club Monaco, concept stores, Holt Renfrew, Lee Broom, long read, Louis Vuitton, luxury, Noma, Old Tom & English, restaurants, retail concepts, retail news, Soho House, The Line, The Row, Whistles

30 January, 2015

Ask Alison: Finery London’s creative pop-up showroom

Finery London Greek Street pop up

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON

A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, News, Retail concepts, Technology Alison Bishop, Ask Alison, Business of Fashion, Caren Downie, Emma Farrow, Finery London, online retail, retail concepts, retail news, Somewhat, technology

17 December, 2014

Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Shopstyle Inspiration Hub

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. (more…)