Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer
In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.
Ask Alison: Is Farfetch’s augmented retail a customer service coup or just an excuse to mine our data?
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how Farfetch and its new ‘Store of the Future’ technology aims to enhance physical and digital retail.
There are benefits for customers in getting over the online shopping ‘privacy bump’ as it’s known in retail circles. Giving away your personal data for rewards is looking a whole lot more interesting, with the prospect of having over 400 global luxury boutiques (and their inventories) at your beck and call, whenever, wherever and whether you prefer to shop on or offline. (more…)
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite
Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.
Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)