Given the chance to get your hands on a ‘must have’ piece you missed the first time around is a double-edged sword. On the one hand, how thrilling! On the other, decision paralysis takes hold – how the heck do you choose between the Rei Kawakubo for Louis Vuitton bag or the Margiela L’Incognito visor shades that got away?
As it happens, ‘the one that got away’ is the name of Vestiaire Collective’s latest campaign (more…)
The new Prada fragrance collection ‘Olfactories’ probably doesn’t need any more press coverage, but the marketing of these ‘fragrance collages’ appeals to my arty side. The idea is that the focus isn’t on notes or ingredients but the dreamy, subconscious feeling you get from these surrealist visuals. As Olfactories’ creator Daniela Andrier says, “there aren’t any explanations of the ingredients inside. I think it’s something we’re so fed up of; these eternal explanations of bergamot.” (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. JUST BURBERRY
I got to attend the unveiling of the new Burberry Christmas ad in the Regent Street flagship on Tuesday and as expected, it was fun, stylish and very British. And it totally made me want to see Billy Elliot. The celeb-filled event completely overshadowed the week’s other Burberry news, that the brand is consolidating all its sub-brands under one big Burberry-checked umbrella. So no more Burberry Brit, London or Prorsum – just ‘Burberry’ (which is what we all called it anyway). (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. GUCCI’S GUCCIGRAM IS GENIUS
Gucci’s dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)
