High street beauty: Urban Outfitters Gourmand
I can’t say I’ve looked into Urban Outfitters own brand beauty but I’m pleasantly surprised by its fragrance offer. The Gourmand line is just perfect. (more…)
Urban Outfitters
How high street brands are disrupting the beauty industry
High street beauty has officially gone premium. Topshop’s beauty is five years old and thriving, J Crew’s lipsticks are a cult buy and H&M is going large on its beauty offer with a litany of launches happening in the next few months.
While Topshop kicked things off five years ago, launching its in-house make-up line on the LFW catwalk, the game changer was arguably & Other Stories in 2013, which paired a luxury Scandi aesthetic with an inviting experiential retail model. In fact, & Other Stories was intended as a beauty concept but was so appealing, it was extended to fashion. (more…)
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WGSN Creative Futures: top 3 takeaways
Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures
Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)
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Models From Elsewhere: Marianna
It’s not often you turn up on a shoot to find your model baking a cake, but that’s exactly what happened on our latest Models From Elsewhere shoot. 21-year old Marianna from M&P Models, has been in London for a year, fitting castings and shoots around her architecture studies. Originally from Poznan in Poland, she lives with a flatmate in King’s Cross where she can be found when not studying at Central St Martins nearby. (more…)
