technology

Musings with Musa Tariq



discotheque confusion cocos tea partyjpg
I don’t listen to many podcasts because I much prefer reading to listening. The exception is when I’m doing household chores. I like Garance Dore, The High Low and Big Mouth but the best one I’ve listened to in months is the Business of Fashion interview with Musa Tariq.

Musa is currently the vice-president and chief brand officer at Ford in Detroit. Before that, he was at Apple and before that, Nike. But before all that he was the digital visionary at Burberry where he had come from JWT. (more…)



10 non-trendy trends to try for 2018



Disneyrollergirl trends to try for 2018 - Prada SS18 by Jason Lloyd-Evans for Wallpaper

There were many major fashion and beauty trends that dominated 2017. Sock trainers, ginormous puffer jackets, ultra matte lips, overpriced merch tees. I didn’t embrace a single one. But I did indulge in a classics revival or two. White denim, the Burberry check and western boots are a few that are still going strong. And Beauty Pie and Glossier were the two beauty bandwagons I couldn’t resist jumping on.

For the coming year, my favourite unofficial visual search engine, Pinterest tells me that cleansing oil saves are up 555%, derma roller saves are up 345% and ‘vitamin C serum’ saves are up 3379%. I’m already converted to cleansing oils and I’ve only slightly dabbled in vitamin C – maybe this will be the year I go for it? (more…)



Wired Retail 2017: 5 future trends for digital shopping



burberry augmented reality app illustrated by Danny Sangra

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, as she unpacks five key takeaways from this year’s Wired Retail conference, and how they will change your future digital shopping habits.

I’ll take the world of visual-culture and discovery-commerce over voice-activated replenishment shopping – thank you. The former feels like a fun Instagram Stories fuelled shopping spree, while the latter sounds like a boring, but necessary automated shopping list. Both have a place in the current online marketplace (more…)