It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)
The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. ALEXANDER MCQUEEN, THE MOVIE
So an Alexander McQueen biopic has been announced which should be very interesting. I can’t imagine it’s an easy film to get made, so many people to keep happy. You want to tell a compelling story but equally you need the notoriously protective family, friends and Kering gatekeepers to comply. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. WANNA BUY A TIFFANY PARTY HAT?
Who knew that Rei Kawakubo was such a big Tiffany fan? According to her husband (and Comme des Garcons CEO) Adrian Joffe, she always drags him into a Tiffany store if they’re passing by, hence the latest – albeit unlikely – Dover Street Market collab. (more…)
