Sephora

THE DRG STYLE INDEX: ALEXANDER MCQUEEN THE MOVIE, J.W. ANDERSON, LOUIS VUITTON, SEPHORA



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXANDER MCQUEEN, THE MOVIE
Alexander McQueen by Nick waplington

So an Alexander McQueen biopic has been announced which should be very interesting. I can’t imagine it’s an easy film to get made, so many people to keep happy. You want to tell a compelling story but equally you need the notoriously protective family, friends and Kering gatekeepers to comply. (more…)



THE DRG STYLE INDEX: TIFFANY X DOVER STREET MARKET, SEPHORA, JAEGER, SMYTHSON, FENDI



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. WANNA BUY A TIFFANY PARTY HAT?

Tiffany X Dover Street Market
Who knew that Rei Kawakubo was such a big Tiffany fan? According to her husband (and Comme des Garcons CEO) Adrian Joffe, she always drags him into a Tiffany store if they’re passing by, hence the latest – albeit unlikely – Dover Street Market collab. (more…)



Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…



SEPHORA’S SHOPPABLE INSPIRATION BOARD

Sephora-The-Beauty-Board

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)