Retail concepts

THE DRG STYLE INDEX: SELFRIDGES, VOGUE, THOMAS TAIT, COCA COLA



My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…

1 SELFRIDGES BETS ITS MONEY ON IT BAGS

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Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)



THE DRG STYLE INDEX: CELINE, MICHAEL KORS, GRAZIA, GLOBE-TROTTER



My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…

1. CELINE’S BEIJING STRATEGY

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So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? (more…)



THE DRG STYLE INDEX: THE ROW, MOYNAT, LOUIS VUITTON, DELVAUX



My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week it’s all about timeless luxury and buying the best you can get…

1. THE ROW’S NEW RETAIL HAVEN

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That’s it. My bags are packed and I’m moving into The Row’s new modernist Melrose Place flagship right now. It has a pool, people! (more…)



Guest post: Experiencing the Fragrance Lab at Selfridges



1 Fragrance-Lab-Selfridges©Hufton+Crow_012

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)