Online shopping

What’s going on at Gap?



Yeezy Gap

Kanye’s first Yeezy Gap jacket drooped last week, but is it any cop?

The single nylon puffer was the first piece from the much hyped ten-year project to appear as a pre-order on the U.S Gap website (to be shipped in the autumn). In bright blue, the voluminous $200 jacket wasn’t your average Gap fare. (Some memes compared it to a Smurf-coloured bin bag.)

Early reactions on fashion forums were mixed – 65/35 against I’d say. The 35% were quite emphatic in their enthusiasm, applauding Gap for giving so much trust and control to Team Yeezy. Gap even temporarily erased its entire Instagram feed save for one picture of the polarising item. At this stage, one could concede, what exactly does Gap have to lose? (more…)



Would you buy Charvet, L’Uniform, Charlotte Chesnais on Amazon?



L'Uniform bag at Amazon Luxury Stores

We have been debating the ‘can Amazon work as a luxury retailer’ question for almost as long as the ecom behemoth has been around. Funny really, because that’s about the the same length of time as Net-a-Porter and we now don’t question the idea of buying say, a £113,000 Cartier watch online. And yet Amazon has struggled with its high fashion offer despite numerous iterations.

Could things be changing?

The latest attempt is Amazon Luxury Stores*, an in-app experience (U.S only) that recently offered two mini edits by former Colette retail whisperer Sarah Andelman. The ‘pop-up’ edits included products from L’Uniform (above), Charvet, La Bouche Rouge and Charlotte Chesnais. (more…)



Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship



Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)



Quote of the day: Ron Finley



Ron Finley guerilla gardener

“When I wake up I’m successful. I’m not measuring my success by what we’ve been trained to think success is. What gives you value? The watch? The phone? The shoes? No, motherfucker, there’s only one thing that gives you value and that’s you. It’s that simple. You can have value just by saying ‘I have value.'” (more…)