Online shopping

Retail reset: is Nike’s House of Innovation the answer?



Vogue Paris Nike by Geordie Wood

While it’s doom and gloom in the world of retail (Selfridges is letting 450 staff go), I can’t help believing that there’s still life in the physical retail model. And now is the perfect time for some fresh thinking.

Nike has just built its new Paris flagship, a ‘House of Innovation’ (below) serving as a temple for its most loyal worshippers. As it moves away from the wholesale model to focus on selling directly to these loyalists from its own stores, its goal is to focus on full price products that die-hards don’t mind paying for. (more…)



Gentlewoman style: Matches sale picks (plus an extra 20% off)



Joseph Trousers in the Matches sale

Quick heads up, there’s an extra 20% discount on certain items in the Matches sale*, so if you’re planning on shopping for any upscale basics, have a browse through my edit below. (As always, I may earn a commission on any sales at no cost to you.) To get the extra 20% off on items marked, remember to add the code EXTRA20 at checkout. (more…)



So how did Digital London Fashion Week go?



Nicholas Daley AW20

Digital LFW was overall a bit of an anti-climax. Unlike many, I don’t ridicule the British Fashion Council for it. I applaud them for trying in #unprecedented times. The main criticisms of the new ‘digital hub’ format were that the content wasn’t exciting enough, there were too few new collections, the panel discussions were too focused on the same topic (Covid) and panellists were ‘the usual suspects’. (more…)



Buy it now: investment outerwear from Mackintosh



Mackintosh outerwear SS20 womenswear

According to The Industry, people are still buying luxury fashion online.

I’m surprised, but maybe they’re taking advantage of the excellent deals on investment pieces, which I’d recommend if you’re in a position to do so. Any classic items I’ve bought from luxury brands have 100% earned their keep; they last for ages and seem to retain that ‘new’ look for so much longer. (more…)