Hot retail news of the month so far comes from Pharrell Williams’ new online auction platform, Joopiter. “Pioneering a modern collecting economy”, it’s a way to sell off his extensive (11-storage units worth) archive of cultural artefacts, while the site simultaneously serves as an online archive of the archive, complete with content to add cultural clout to the pieces.
The first sale goes live next week (but previews from today here) and will consist of one-off items such as an 18k gold Jacob & Co BlackBerry (est sale price $15k-$25k) and blinged-out Swarovski-ed Stan Smiths (est sale price $2,500-$3,500).
Why should we care? (more…)