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The new direct-to-consumer classics



Paravel luggage - direct-to-consumer lifestyle brand

No-fashion fashion; it seems the world is catching up with the ‘gentlewoman style’ set (according to the New York Times), who covet the best version of a thing that they can wear forever. This was the premise of my book, The New Garconne, which came out in 2016. The wardrobe building blocks featured in there have held up pretty well, although silhouettes have morphed slightly over time. But classics are classics, so I think we will always need a blazer, a tailored pant, a slim-heeled shoe and a decent tote.

Interestingly, some of today’s best classics don’t come from the heritage brands but from ‘direct-to-consumer’ (aka DTC) start-ups. (more…)



There’s a Pat McGrath Star Wars lip balm about to land [upated]



Star Wars Pat Mcgrath Lip Fetish Balm in Flesh 3

How much is too much for a lip balm? These limited edition Pat McGrath Labs X Star Wars (Star Wars!) R2-D2 Lip Fetish balms* are crazy extravagant – and of course I want one badly. They land on Friday 13th December (£35) at Selfridges* and patmcgrath.com* as part of an entire collection in collaboration with the Star Wars The Rise of Skywalker film. [UPDATE: They’ve landed!] (more…)



High Street fragrance update: Zara X Jo Malone, Urban Outfitters, M&S, Glossier



Glossier You EDP

I just noticed that the Urban Outfitters Gourmand fragrances* that I raved about a couple of years ago (below) are back in stock. I assumed they had been discontinued. I get a lot of traffic from searches on this fragrance line, which isn’t that surprising; it’s £14 and very good. Sweet and marzipan-y if you like that ‘brunch-at-the-patisserie’ kind of smell, and the bottles are good looking too. (more…)



Positive fashion: Maggie Marilyn introduces circularity-first wear-now-recycle-later basics



Maggie Marilyn Somewhere basics collection

Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.

While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)