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Wardrobe NYC – The denim edit (updated)



Shop the post - Wardrobe NYC trench coat


Wardobe.NYC
released its latest ‘denim edit’ last month. I wrote about it here.

The USP of Wardrobe.NYC is a system of ‘packs’, aka capsule edits of four or eight classic pieces that you buy as a set. Until now. (more…)



Wardrobe NYC – the denim edit



Wardrobe NYC Denim

Wardrobe NYC has been going for a few months now. The premise is a series of capsule wardrobe ‘packs’; you buy four or eight pieces at a time and the styling is as classic and cool as it gets, so you’re not going to get fashion fatigue with them! (more…)



Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)



On Farfetch, circularity and the business of positivity



Graduate Fashion Week 2019 Farfetch Conscious Design Hub

Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.

On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)