Burberry’s cultural commerce
No sooner had yesterday’s Burberry show ended than emails started pinging into my inbox from Matches Fashion and Selfridges. New-in within seconds were the voluminous-sleeved lace blouses, asymmetrical cut-out sweatshirts, Portrait bags and deconstructed cable knits.
Not far from the show venue, in the Regent street flagship store, a similar scenario was underway. DRG’s retail editor Alison Bishop WhatsApp-ed me with a video clip of VIP clients shopping up a storm, swarming around the bags and trench coats. (more…)