22 February, 2015

London Fashion Week AW15: let’s hear it for the girls

Shrimps Hannah Weiland Aw15

In these days of Insta-journalism, a fanciful theme is a gift to the time poor and attention-deficit. It helps tell the story of a collection which is what selling clothes is all about. And our young female designers are particularly adept at it.

On the first day of London Fashion Week AW15, we saw evocative tableaux styled as an art class and a gossipy teen gathering courtesy of Molly Goddard and Le Kilt respectively. Meanwhile, Shrimps gave us beautifully vacant aliens landed on a glittery planet surrounded by stalagmites. (more…)

Disneyrollergirl 0 Comments Brands, Design, Designers, Events, News, Styling, Trends AW15, design, designers, events, Hannah Weiland, Le Kilt, London Fashion Week, Molly Goddard, Samantha McCoach, Shrimps, youth culture

21 February, 2015

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Disneyrollergirl 1 Comment Brands, Business of fashion, Designers, Events, Fashion shows, News, Technology App Store, Apple, Asap54, Burberry, digital, Farfetch, Hunter Original, influencers, Katja, LFW, Line, Lyst, Mal Sherlock, millennials, NYFW, Pinterest, Snapchat, social media, Spring, Topshop, twitter

17 February, 2015

DKNY AW15

DKNY aw15

Dream coats (and trousers, sweaters and dresses) at DKNY AW15. This has to be my favourite DKNY collection in years. The hair, make-up, colour palette and styling (Donna said this is for the ‘ageless working woman‘) are perfect… (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Design, Designers, Fashion shows, Trends AW15, coats, DKNY, Donna Karan, Evan Schreiber, fashion shows, NYFW, trends, wwd

15 February, 2015

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVE
Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… (more…)