21 February, 2015

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Disneyrollergirl 1 Comment Brands, Business of fashion, Designers, Events, Fashion shows, News, Technology App Store, Apple, Asap54, Burberry, digital, Farfetch, Hunter Original, influencers, Katja, LFW, Line, Lyst, Mal Sherlock, millennials, NYFW, Pinterest, Snapchat, social media, Spring, Topshop, twitter

19 February, 2015

Feature: How fashion influencers are disrupting the modelling industry

Julia Sarr-Jamois

Cara Delevinge snapping selfies on the Giles catwalk; Kendall Jenner announcing her Estee Lauder gig on Instagram; the entire Victoria’s Secret show strategically hashtagged on every social stream going – welcome to the world of modeling 2.0. Boom! Suddenly the era of Versace’s lip-syncing supermodels seems rather quaint.

But then I remind myself that it’s nearly 25 years later and the fashion industry itself has undergone its own metamorphosis. (more…)

Disneyrollergirl 3 Comments Ad campaigns, Bloggers, Brands, Business of fashion, Trends bloggers, Business of Fashion, Cara Delevingne, Claudia Gould, influencers, Julia Sarr-Jamois, long read, Marc by Marc Jacobs, models, Select Models, The Hive, Victoria's Secret

5 October, 2014

THE DRG STYLE INDEX: VALEXTRA, CHANEL, FACONNABLE, STORM

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) ALVARO GONZALEZ EXITS VALEXTRA

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Triennale bag from @valextra. Deceptively simple #valextra #alvaro
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What next for Valextra? It’s a shame Design Director Alvaro Gonzalez has left the building, I thought things were going so well. It’s still one of my favourite artisanal luxury brands though – any guesses who’s in next? (more…)

Disneyrollergirl 0 Comments Bloggers, Brands, Business of fashion, Design, News, Trends bloggers, Chanel, DRG Style Index, Ella Catliff, Essie Button, Faconnable, fashion news, influencers, Jean Cocteau, SS15, Storm Models, Valextra

22 August, 2014

On Gap, M&S, and the fashion paradox of Dressing Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)