Business of fashion

Confirmed: The Glossier London store IS returning to Covent Garden – permanently



…But not in the same place.

News just in! The Glossier London store is returning to Covent Garden. The most successful of the global Glossier pop-ups, the permanent London store will be opening in a new spot – just a few yards from its previous location in Floral Street.

Scheduled for a December opening, the new Glossier Covent Garden store will be located at the much-more-visible 43 King Street – aka the oldest building in Covent Garden (below). It’s right next door to the Apple store and alongside the Covent Garden piazza, thus much better for footfall. [UPDATE: It will open on Thursday 9th December at 10am.]

Glossier London King Street

Covent Garden has long been considered London’s ‘beauty quarter’, with Chanel, Dior and Charlotte Tilbury boutiques all contributing to the buzz of this retail destination. As I mentioned last week, the big tourist cities are slowly opening up post-Covid, so we should expect to see plenty more exciting retail activity in the world’s city centres.

(This post has been updated.)

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Glossier; exterior of 43 King Street/Emily Weiss
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Not your mother’s Tiffany?



Tiffany ad campaign 2021

Love, love, love the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)

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Stroll on – could city revamps be the passport to retail rebound?



It’s re-entry time! While the world’s flagship shopping cities have seen their fair share of retail casualties, they’re starting to pick themselves back up again. From London to Paris to New York and even Zürich, it’s clear the battle for tourist dollars is stronger than ever.

“La Samaritaine is like a really pleasant stroll. And when you’re strolling, there are surprises, you discover things, you feel good,” says Eleonore de Boysson, region president of Europe and Middle East at LVMH’s DFS Group. In case you blinked and missed it, La Samaritaine is LVMH’s recently reopened Paris department store, after some 16 years of renovation. Located on Rue de Rivoli and restored to its Nouveau and Deco splendour, the multi-building emporium also encompasses a Cheval Blanc boutique hotel and twelve restaurants. (more…)

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Cannes red carpet: garconnes do it better



What is it about the Cannes red carpet that’s so much more refined than other red carpets? Don’t answer that. I think I know the answer already.

American premieres and awards are super-planned and super-commercial, all about diamonds and deals. Somehow Cannes just seems a bit cooler. Here’s the evidence; Jane Birkin and Charlotte Gainsbourg in classic garconne style – Birkin in Celine and Gainsbourg in Saint Laurent. (more…)

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