14 April, 2014

Beauty bits: Marc Jacobs Beauty, Allure Youtube, Tom Ford, Lipstick.com, contour mania, the Taviettes, Diptyque, YSL

MARC JACOBS BEAUTY COMES TO LONDON

Marc Jacobs Beauty

So Marc Jacobs Beauty arrived in London a couple of weeks ago and no one knew. Not even British Beauty Blogger! I stumbled upon the entire range of it in the Marc Jacobs Mount Street store (after a quick recce of Celine – retail heaven). It’s not cheap but the colours are stunning and the lipstick packaging is right up there with Chanel’s push-click cases. The staff are super helpful and encourage you to try the products, but I haven’t yet. I definitely will soon though… (more…)

Disneyrollergirl 0 Comments Beauty, Bloggers, Brands, Design, Magazines, News, Shopping, Trends Allure, beauty, beauty news, Diptyque, Glamour, Lipstick.com, make-up, Marc Jacobs Beauty, Nars, Tavi, Tom Ford, Youtube, YSL

24 March, 2014

Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…

SEPHORA’S SHOPPABLE INSPIRATION BOARD

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)

Disneyrollergirl 3 Comments Ad campaigns, Beauty, Bloggers, Brands, News, Online shopping, Retail concepts, Shopping, Trends beauty, beauty news, Bobbi Brown, By Kilian, Chanel, Diptyque, fragrance, Jo Malone London, retail concepts, Sephora, social commerce, Wes Anderson

1 March, 2014

River Island’s blogger-led denim campaign

River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). (more…)

Disneyrollergirl 1 Comment Bloggers, Brands, Business of fashion, News, Shopping, Trends bloggers, denim, River Island, shopping, SS14

11 February, 2014

On bloggers and the changing face of fashion week

New York Fashion Week is in full swing and London editors are gearing up for LFW which is three days away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.

I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. (more…)