18 September, 2015

Ask Alison: What’s the deal with Insta-Fashion Week?

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.

LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Events, Fashion shows, News, Photography, Retail concepts, Technology, Trends Alison Bishop, Ask Alison, Burberry, Instagram, London Fashion Week, long read, Misha Nonoo, New York Fashion Week, Periscope, Ralph Lauren, Snapchat, social media, SS16, technology

12 June, 2015

Power portholes at Craig Green

Craig Green Menswear Spring Summer 2016 in London

I’m sitting out LC:M this season but I enjoyed watching the Craig Green SS16 show via Caroline Issa’s Periscope – it felt a bit like I was sitting on her lap!

Like many ‘menswear’ designers, Green showed female models on his runway and certainly lots of the pieces looked interchangeable. One Periscope commenter called it ‘martial arts chic’, and there was a sense of that in the wrapped jackets and judo pants. (more…)

Disneyrollergirl 0 Comments Brands, Design, Designers, Fashion shows, Menswear, Trends Craig Green, design, designers, fashion shows, London Collections Men, menswear, Periscope, SS16, trends

30 May, 2015

WGSN Creative Futures: top 3 takeaways

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)