“We live in an overstimulating market which presents customers with new choices every week. Rejina Pyo is not concerned with promoting quick or short-term trends, instead we are focused on building long term relationships and evolving with our wearers over time.”
Wise and timely words from British brand Rejina Pyo, whose AW19 show is one of my most-looked-forward-to collections of this weekend’s LFW shows. (more…)
Levi’s has done it again with its new Levi’s Engineered Jeans collection. (OK, not that new, if you remember them from the first time round in 1999.) 20 years ago, Levi’s brought out a unique darted and twisted seamed jean that was a radical departure from its classic Americana silhouettes. Strange as it was, it caught on instantly and was widely copied for a few seasons.
What do we think is going to be the overriding beauty aesthetic when we look back over the 2010s? Will it be the contoured-to-the-hilt perfection of the Huda Beauty woman, or the ‘natural’ no make-up vibe of Glossier? They’ve risen in parallel but I feel the hyper-filtered, beauty shtick has reached its nadir making it the decade-defining look that we’ll remember. Which leaves the more sympathetic ‘real skin’ aesthetic to continue into the 2020s.
Certainly it’s nice to see the beauty look from Chanel SS19 putting some emphasis on shine and luminosity than the unforgiving uber-mattes that were everywhere last year. In particular, Chanel is pushing its Baume Essentiel Multi-Use Glow Stick (£33), an all purpose ‘wet glow’ solid balm in a clear (‘Transparent’) or an oyster (‘Sculpting’) shade to dew-ify eyelids, lips, cheekbones and brow bones. I’m definitely up for some ‘wet glow’ lid shine. (more…)
‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.
For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)