Much excitement about the incoming Byredo make-up line. Famous for its much-copied candles and perfumes – the name comes from ‘By Redolence’ – the brand followed with luxury leather goods and accessories.
What makes the Byredo beauty line stand out from other make-up lines is its unapologetic creativity. It’s not pegged as just another millennial make-up line and in fact it has some pretty radical ideas. This all becomes clear when you realise that Isamaya Ffrench is the make-up artist and ‘collaborator’ on board to shape the product. (more…)