“I am living for this. This is the greatest video I have ever seen. My acne is clear, my taxes are filed, my problems have disappeared thanks to QUEEN CELINE and Vogue. BLESS.”
YouTube commenter expressing what we all though of thatCeline Dion Vogue video…
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Vogue
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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. MR PORTER X COS
Mr Porter and Cos, could there be a better combination? Clearly they thought not. Coming May 7th is a capsule collection boasting the sort of clean lines and versatile colour palette that spell success for both parties. I’ll be having a sniff around for the best bits so watch this space. (more…)
Like thousands of other, I love Lisa Eldridge and her excellent how-to ‘beaut-orial’ videos. But here’s something a bit different that I spotted on her Facebook page today. It’s a film for the new NARS Satin Lip Pencils featuring Canadian pop star Sarah Ruba (beauty-wise a cross between Angelina Jolie and Lana Del Rey) and the inimitable Catherine Baba. Quentin Jones directed the vid with Lisa Eldridge wielding the powder brush.
There really does seem to be an effort by brands to feature more diverse examples of style and beauty and it’s great that true originals like Baba are getting featured in beauty campaigns, just because they’re fabulous, not because they ‘look good for their age’ (a ghastly phrase if ever there was one). The video has also caused a bit of buzz due to its interactive technology that allows the viewer to dictate the storytelling. (You can see that version here.) Watch and enjoy Catherine Baba slinking across the screen in kimono-arm-party-gown-fest awesomeness as only she can…
As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)
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