Catherine Baba for Nars

Like thousands of other, I love Lisa Eldridge and her excellent how-to ‘beaut-orial’ videos. But here’s something a bit different that I spotted on her Facebook page today. It’s a film for the new NARS Satin Lip Pencils featuring Canadian pop star Sarah Ruba (beauty-wise a cross between Angelina Jolie and Lana Del Rey) and the inimitable Catherine Baba. Quentin Jones directed the vid with Lisa Eldridge wielding the powder brush.

There really does seem to be an effort by brands to feature more diverse examples of style and beauty and it’s great that true originals like Baba are getting featured in beauty campaigns, just because they’re fabulous, not because they ‘look good for their age’ (a ghastly phrase if ever there was one). The video has also caused a bit of buzz due to its interactive technology that allows the viewer to dictate the storytelling. (You can see that version here.) Watch and enjoy Catherine Baba slinking across the screen in kimono-arm-party-gown-fest awesomeness as only she can…