Getting dressed with Margaret Howell
The new Margaret Howell SS19 ad campaign has landed and it’s just as you’d expect. Beautifully shot by Jack Davison, it’s atmospheric, quietly observed and draws your eye to the finer details. (more…)
Buy it now: Drop Out Sports
There’s been a lot of chat lately about the return of preppy style, some of it right here on this very site. I thought it was interesting to see that Kent & Curwen showed a few women’s outfits on their AW19 runway last month, I’d like to request some size XS rugbys please!
On which note, menswear retailer Garbstore has just launched a new in-house line of rugby-inspired tops. Called Drop Out Sports, I love that these are all knitted and crafted in England from organic, heavyweight 380-gram cotton jersey for that authentic utilitarian vibe. (more…)
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Positive fashion: For Days and the circularity of everything
‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.
For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)
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Digital media – what went wrong?
It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).
Where did it all go so wrong?
For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)
