Trends

Ask Alison: ASOS Go Play is a multi-faceted digital beauty retail launch



Asos make-up line launch


Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer

ASOS has joined the beauty teen retail party this week with the launch of its own label cosmetics line ASOS Makeup. (more…)



The Jil Sander little black suit



Jil Sander SS18

The perfect Jil Sander little black suit is back.

I wouldn’t want to be Lucie and Luke Meier with all the pressure entailed in trying to resuscitate Jil Sander. Their debut collection for SS18 was big on slim tailoring, monastic white shirts, lots of texture layering (macrame fringing anyone?) and some great bags. Nothing mind-exploding but that’s not what you want for Jil Sander. (more…)



Burberry’s Brits



Burberry aw17
What did everyone make of the Burberry show last week? I loved it! After the initial buzz of the evening wore off, I canvassed some fashion industry opinion, and found the reactions to be 50/50 mixed. While Burberry is very much in favour of opening up Fashion Week to the wider public with its shop-the-runway model, in many ways I think you need to be there IRL to feel the full impact of the shows. (more…)



Can Chanel create a fragrance classic with Gabrielle?



Chanelle Gabrielle

Chanel is really going for it with its new fragrance, Gabrielle. Which is not at all surprising, given it’s its first big fragrance launch in 15 years. Reviews so far have been mixed. Some describe it as smelling like a room diffuser from Next (ouch), while others love its fruity-floral effervescence.

While the ad campaign positions it as bold, groundbreaking and dynamic, it’s really not a power scent. To me it’s more of a pleasing ‘feminine’ floral fragrance that’s uncomplicated and easy to wear. (more…)