Brands

Milkshake on my mind



GAP ad featuring Katseye 2025

Why is everyone obsessed with the latest Gap ad?

I have some thoughts.

The ad dropped last Tuesday and the thing that first grabbed my attention was the catchy tempo of Milkshake (originally by Kelis, but this time covered by K-pop girl group KATSEYE), accompanied by Robbie Blue’s brilliant staccato choreography.

It felt like a return to ye olde Y2K Gap campaigns and I guess the timing of a feelgood Gap denim throwback chimed against the controversial American Eagle ad (more…)



On Tommy Ton and the nuance of street style



Tommy Ton is the gold standard of Fashion Week street style photography for me. I think it’s his attention to details – nuances, gestures – a real feeling for how people inhabit clothes* and not just the rent-a-hype characters.

I love the way he documented the models in Michael Rider’s debut Celine show in July. There’s so much styling in these detail shots, whoever thought of getting Tommy to capture them is a genius ( most likely, Michael tbh). Fashion always looks better in 3-d movement than those generic ’shot from the front’ catwalk pics. (more…)



Random recs: Herbert Levine, A.P.C quilts, “Portfolio” and more



Herbert Levine

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ What London teens wear. (A lot of BRANDY MELVILLE and the tube is their runway.) Via Biz Sherbert.

2/ PORTFOLIO. A 1983 docudrama following model Julie Wolfe as she begins her modelling career, starring Carol Alt, Pauline Porizkova, Steven Meisel, plus a fabulous Antonio Lopez scene. Via YouTube. (more…)



Save the date: La Beauté Louis Vuitton (UPDATED)



La Beauté Louis Vuitton

God, it feels like years since the first whispers of Louis Vuitton’s make-up line emerged. The range, La Beauté Louis Vuitton, is set to land on 25th August with 55 lipsticks, 10 balms and eight eye shadow quads all creative directed by Pat McGrath.

Industry insiders are hoping for innovative formulas and an immersive retail experience to bring entry-point customers back to LV after a luxury slowdown – although prices are rumoured to be twice that of Hermès Beauty. (Remember their launch in 2020?) (more…)