Brands

Shop the post: Uniqlo x Theory



Uniqlo x Theory

I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).

In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. (more…)



Culture of Fashion: a look inside Musée Yves Saint Laurent Paris



Yves Saint Laurent by Andy Warhol

A brief work trip to Paris a couple of weeks ago allowed me to experience the Musée Yves Saint Laurent in Avenue Marceau, the former premises of YSL couture. Part of the 60th anniversary celebrations of Yves Saint Laurent, the latest exhibition, ‘Yves Saint Laurent au 5, avenue Marceau’ focuses on the archives and know-how of the designer and his coterie of technical specialists and as such is just a joy for process nerds. (more…)



The YouTube lifestyle sell-ebrities aren’t happy



Emma Chamberlain

“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”

This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here. (more…)



Shop the post: The Outnet summer classics



The Outnet

Just putting together a few classic picks from The Outnet* as we segue into full-on summer mode. I was a bit late publishing this, so all the amazing The Row shirts and flat pumps have sold out but it’s worth signing up to the Outnet newsletter for next time.

In the meantime, there are lots of other summer staples to explore. White and cream midi dresses* seem to be a thing, to wear with The Outnet’s own Iris & Ink flats* or Jimmy Choo Mary Janes*. (more…)