“The way the industry works, you’re driven to do all these grandiose shows, all these things that are incredibly expensive. And then one day, the sponsorship runs out. You’re on your own.”
Ben Kirchhoff, Style.com
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. JIGSAW PROFITS END THE YEAR ON A HIGH
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.
It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.
Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. (more…)
“In my heart, I would wish for young designers not to get hooked on this fascinating but dangerous game. There may be an instant buzz, but I think that a long and steady read – for example, as for Alber Elbaz at Lanvin – is the way to lasting fashion happiness.”
Suzy Menkes said it best. As Frida Giannini vacates Gucci, Menkes laments the fashion merry-go-round, Vogue.com